What is CPRA?
The CPRA (California Privacy Rights Act) is California's comprehensive consumer privacy law. It governs how businesses collect, use, share, and sell personal information of California residents ("consumers").
The law requires businesses to provide transparency about data practices, honor consumer rights to access, correct, delete, and limit use of their data, and implement reasonable security measures to protect personal information.
CPRA aims to protect consumer privacy in an increasingly data-driven environment while holding businesses accountable for responsible data handling.
Consumer Protection
Robust safeguards for personal data
Consumer Rights
Empowering California residents
Business Accountability
Transparent data practices
Security
Reasonable security measures required
Key Obligations Under CPRA
Transparency & Disclosure
Provide clear notice at or before collection about what personal information is collected, the purposes, and with whom it's shared or sold.
Honor Consumer Rights
Respond to consumer requests to know, access, correct, delete, or limit use and disclosure of their personal information within required timeframes.
Sensitive Data Protections
Allow consumers to limit the use of sensitive personal information including precise geolocation, race, health data, and financial information.
Security & Contractual Safeguards
Implement reasonable security measures and ensure contracts with service providers and contractors include appropriate data protection requirements.
Rights of California Consumers
The CPRA grants consumers comprehensive control over their personal information
Right to Know
Consumers can request information about what personal data a business collects, uses, shares, or sells about them.
Right to Correct
Request correction of inaccurate personal information that a business maintains about them.
Right to Delete
Request deletion of personal information collected from them, subject to certain exceptions.
Right to Opt-Out of Sale/Sharing
Direct a business not to sell or share their personal information to third parties for cross-context behavioral advertising.
Right to Limit Sensitive Data Use
Limit a business's use and disclosure of sensitive personal information to what is necessary for expected purposes.
Right to Non-Discrimination
Not be discriminated against for exercising their CPRA rights through denial of service, different pricing, or quality.
Why CPRA Matters for Businesses
Strategic advantages of comprehensive compliance
California Market Access
Maintain access to California's $3.6 trillion economy and 40 million consumers
Reduced Regulatory Risk
Minimize exposure to enforcement actions with fines up to $7,500 per intentional violation
Enhanced Consumer Trust
Build lasting relationships based on transparent, ethical data practices
U.S. Privacy Alignment
Prepare for emerging state privacy laws modeled after California's framework
Operational Excellence
Establish clear, repeatable processes for consistent regulatory adherence
Scalable Governance
Build privacy frameworks that grow with your organization's U.S. footprint
Privacy Global's CPRA Offering
End-to-end compliance solutions tailored for your organisation
CPRA Gap Assessment
Comprehensive evaluation of your current data practices against CPRA requirements to identify compliance gaps and prioritize remediation efforts.
Control Implementation
Design and implement technical and organizational measures aligned with CPRA obligations and California Privacy Protection Agency guidelines.
Documentation & Policies
Develop comprehensive privacy documentation including policies, notices, consumer request procedures, and vendor contracts.
