What is LGPD?
LGPD (Lei Geral de Proteção de Dados) is Brazil's comprehensive data protection law that regulates the processing of personal data of individuals within Brazil—whether processed inside or outside the country.
The law grants data subjects rights such as access, correction, deletion, and data portability. Organisations must process data based on lawful grounds like consent or legitimate interest, ensure transparency about data usage, and apply adequate security safeguards.
LGPD emphasises respect for privacy, informational self-determination, and protects individual dignity as core principles in Brazil's data-driven society. The ANPD (Autoridade Nacional de Proteção de Dados) oversees enforcement.
Data Protection
Safeguards against misuse and leakage
Individual Rights
Access, correction, and deletion rights
Balanced Approach
Privacy with legitimate data use
Trust & Security
Building confidence in digital services
Key Obligations Under LGPD
Lawful Basis for Processing
Process personal data only with a valid legal basis—such as consent, legitimate interest, contract performance, or legal obligation. Document and maintain records of processing activities.
Transparency & Data Subject Rights
Provide clear, accessible information about how personal data is collected and used. Facilitate data subject requests for access, correction, deletion, and portability.
Security & Governance
Implement technical and administrative measures to protect personal data from unauthorised access, destruction, or loss. Appoint a Data Protection Officer (DPO) where required.
International Data Transfers
Transfer personal data internationally only to countries with adequate protection levels or with appropriate safeguards like standard contractual clauses or binding corporate rules.
Rights of Individuals
LGPD grants data subjects meaningful control over their personal data
Right to Access & Confirmation
Confirm the existence of processing and obtain access to personal data held by controllers, including information about the origin of data, categories, and recipients.
Right to Correction
Request correction of incomplete, inaccurate, or outdated personal data. Controllers must respond and implement corrections within a reasonable timeframe.
Right to Deletion & Anonymisation
Request deletion, anonymisation, or blocking of unnecessary or excessive data, or data processed in violation of LGPD requirements.
Right to Data Portability
Obtain personal data in a structured, commonly used format and transfer it to another service provider, subject to ANPD regulations.
Why LGPD Matters for Organisations
Strategic advantages of comprehensive compliance
Brazilian Market Access
Maintain access to Latin America's largest digital economy and growing consumer marketplace
Reduced Regulatory Risk
Minimise exposure to ANPD enforcement actions and potential penalties up to 2% of revenue (R$50 million cap)
Enhanced Trust & Reputation
Build lasting relationships based on transparent, ethical data practices with Brazilian consumers
International Data Transfers
Enable compliant cross-border data flows with adequate safeguards and ANPD-approved mechanisms
Operational Excellence
Establish clear, repeatable processes aligned with LGPD's comprehensive requirements
Global Alignment
Build privacy frameworks that support compliance with international standards like GDPR
Privacy Global's LGPD Offering
End-to-end compliance solutions tailored for your organisation
LGPD Gap Assessment
Comprehensive evaluation of your current data practices against LGPD requirements to identify compliance gaps and prioritise remediation efforts.
Control Implementation
Design and implement technical and organisational measures aligned with LGPD obligations and ANPD guidelines for personal data processing.
Documentation & Policies
Develop comprehensive privacy documentation including policies, privacy notices, data processing records, and consent management frameworks.
